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Consumers look for sustainability when buying drinks from vending machines

Consumers look for sustainability when buying drinks from vending machines

Consumers look for sustainability when buying drinks from vending machines

Almost half a million consumers buy a drink from a vending machine daily, and are interested in the environmental credentials of the material.

According to new research commissioned by Huhtamaki, nearly 50% of consumers buy a hot or cold drink from a vending machine once a week or more – almost 1.325m consumers.

Consumers increasingly want to know more about the environmental credentials of the vending cups dispensing their drinks, and are willing to pay more for them to be compostable.

The study showed 76% want to know about the ‘green’ credentials of the paper vending cup being dispensed – like whether it’s recyclable or compostable; made in the UK; or made from paperboard sourced from responsibly managed forests.

Just over half of consumers (51%) know whether the hot drinks sold in the vending machine they use are Fairtrade or Rainforest Alliance (or neither).  Of those who knew, almost a quarter (24%) said that drinks were Fairtrade or Rainforest Alliance.

Of the consumers who pay for their vended drinks, 76% would pay 1p more for their drinks to be served in compostable vending cups.

Convenience (70%) and availability (60%) – either because no retail alternative is available or because it’s available 24/7 – are the most popular reasons why consumers buy from a vending machine.

Traditional vending machines are most frequently used, and are used by 65% of consumers, most commonly situated in hospitals, the workplace and in educational establishments.

The most popular drink bought by consumers from a vending machine is coffee (70%).  White coffee (37%), cappuccino (27%) and latte (15%) are preferred.


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