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DS Smith: e-commerce pack size still a big problem

DS Smith: e-commerce pack size still a big problem

DS Smith: e-commerce pack size still a big problem

Over a third (34%) of global retail business leaders admit that the packages they ship worldwide are at least double the size of the actual product inside, a study by DS Smith has revealed.

The corrugated packaging giant – a key supplier for the world’s largest retailer Amazon – said it is no longer acceptable just to deliver goods on time and free from damage.

The report, titled The Empty Space Economy, shows the estimated environmental impact of shipping empty space is significant, with at least 122 million tonnes of CO2 unnecessarily emitted every year – approximately the equivalent annual CO2 emissions of Belgium, Pakistan or Argentina.

Despite the potential to significantly reduce shipping costs and CO2 emissions, cutting empty space in packaging is not a high priority for senior executives.

Only 36% had conducted an audit of the empty space in their products’ packaging, and only a third (34%) had considered changing to a more optimised packaging solution.

Alessandro Fulvi, DS Smith packaging marketing director, said: “Removing what is effectively ‘empty space’ would translate into billions of pounds worth of potential savings in shipping costs – which are currently passed onto the consumer.

“As the maturity of the e-commerce shopper evolves, it is no longer acceptable just to deliver goods on time and free from damage. Excess packaging and the empty space within a delivered carton frustrates the consumer and creates a negative brand experience.

He said there needs to be a greater focus on optimising product packaging at the manufacturing source, and thereafter at fulfilment centre level.

He added that DS Smith’s ‘Made2Fit’ automated packaging system is designed to eliminate void space and significantly reduces product movement that can lead to damage.”


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