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DS Smith launches Made2fit to help reduce e-commerce packaging size

DS Smith launches Made2fit to help reduce e-commerce packaging size

DS Smith launches Made2fit to help reduce e-commerce packaging size

DS Smith has launched a customisable packaging solution to enable e-tailers to reduce packaging size and associated costs, including void fill, storage, shipping and administration.

Announcing the launch at the Deliver e-logistics event, Made2fit, is based on three available sizes of cardboard sheet (mini, small and medium), from which 33 different box sizes can be manually created in a quick and easy way.

With built-in crease lines and a tool for custom perforation, DS Smith says the product is the first ever 3D-adaptable packaging – in that it can be modified in three directions.

Made2fit is estimated to reduce void fill by 80 per cent on average, and achieve a potential cost saving of 30 per cent on inbound and outbound shipping.

Isabel Rocher, head of e-commerce solutions at DS Smith, said: “Made2fit has been developed to make a large difference to our small and medium-sized business customers.  We’ve taken our knowledge from working with large, global e-commerce firms, to help smaller companies reduce costs and streamline processes and administration. The aim is that this will allow these retailers to focus on what’s important – developing and marketing great products.

“At the same time, the product is aimed at delivering a great end-user experience which enhances their impression of the retailer’s brand. Right-sized packaging shows that a brand has a focus on sustainability and avoiding waste, and means retail customers don’t need to dispose of void fill. The boxes are also easy to open, and simple to return if the products consumers have purchased aren’t suitable.”


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