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Harrogate Water adopts ‘avant-garde’ look for shrink wrap

Harrogate Water adopts ‘avant-garde’ look for shrink wrap

Harrogate Water adopts ‘avant-garde’ look for shrink wrap

Harrogate Water has unveiled a new style of shrink wrap design to stand out on shelf.

The bottled water brand linked with CHILLI on the design, which is said to borrow from Harrogate’s artistic roots with abstract bursts of colour.

Harrogate Water brand manager Nicky Cain said: “The result is both striking and avant-garde. The eye-catching design is both daring and disruptive. It exudes confidence and adds a bit of fun into the mix too, whilst remaining firmly rooted in the history of the brand, which is extremely important to us.

“In collaboration with food brand specialists CHILLI, we have used elements of the Turkish-inspired pattern from Harrogate’s famous Royal Baths, which we use on our labels for Harrogate Spring. The pattern was redrawn, deconstructed and rescaled to create an abstract bolder visual.”

Andy Heap from CHILLI, based in Leeds, added: “We took our cues from the original Royal Baths pattern used on the bottle label, with the aim of creating something adventurous and forward-thinking, while also reflective of the brand’s illustrious spa story, underling the brand values and attitude of Harrogate Water.”


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