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Kellogg’s UK announces new sustainable pack strategy

Kellogg’s UK announces new sustainable pack strategy

Kellogg’s UK announces new sustainable pack strategy

Kellogg’s UK has announced a new sustainable packaging commitment to make its all of its packaging reusable, recyclable or compostable by the end of 2025.

Part of the cereal and snack giant’s plans are to roll out new packaging for Pringles to allow consumers to recycle the cans, as well as introducing recycle-ready cereal pouches.

From December empty Pringles cans can be sent into recycling company TerraCycle using freepost labels, with the sender rewarded with a charitable donation for each can which can be redeemed for the school, charity or non-profit of choice.

Kellogg’s has also launched a project to change its cereal pouches to a recycle-ready material by late 2019, removing around 480 tonnes of non-recyclable packaging from its British and European supply chains each year.

Oli Morton, managing director, Kellogg’s UK, said: “While most of our packaging in the UK is sustainably sourced, made from recycled materials and fully recyclable, we feel it’s our responsibility to continue to develop new creative packaging formats that answer the needs of our consumers and customers.”

Recent sustainability steps included the transition to compostable and paper food service products in all its factories and offices globally by end of 2018, fully removing all remaining single-use foam and plastic catering ware, plastic straws and plastic water bottles.


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