Kezzler at AIPIA: What does it takes to serialise six billion products? Factory Suppliers Manufacturers Quotes

Kezzler at AIPIA: What does it takes to serialise six billion products?

Kezzler at AIPIA: What does it takes to serialise six billion products?

Kezzler at AIPIA: What does it takes to serialise six billion products?

Global serialisation technologies firm Kezzler has recently provided insight into deploying mass serialisation on projects around the world, at the AIPIA Congress.

TKezzler head of products Per Christian Myklebost and marketing & key accounts Henrikke Sylte addressed the event in Amsterdam on 20 November.

Kezzler provides solutions for brand protection, supply chain visibility and connecting with consumers and is currently executing some of the largest serialisation projects in the world.

During their presentation Myklebost and Sylte set out three case studies, each with challenges covering physical, organisation and technical aspects of the projects.

Henrikke Sylte, marketing & key accounts & Christine C. Akselsen, chief executive

Speaking on their work with global pharmaceutical corporation Pfizer, the Kezzler team explained how sales of Pfizer’s drug Viagra had faced a challenge in Asian markets as a result of large-scale counterfeiting operations, with an estimated 40% of Viagra sold in Hong Kong being non-authentic.

The Kezzler team deployed a solution in the form of visible and non-visible codes on Viagra packs to enable consumers and Pfizer to verify products’ authenticity. As a result the problem of non-authentic Viagra in Hong Kong was resolved within the first 12 months of implementation, resulting in a substantial increase of sales.

Pfizer then extended the program to other multi-billion USD brands including Lipitor and Norvasc in Hong Kong, and Kezzler now supports Pfizer in five other countries.

Heading up the Kezzler delegation at the event chief executive Christine C. Akselsen said: “The AIPIA Congress is an excellent opportunity for us to showcase Kezzler’s serialisation technologies and advance our mission to build a world of authentic, transparent and connected products by giving every item a unique, secure and traceable identity”.

Per Christian Myklebost, head of products

“Kezzler’s serialisation technology was developed to solve real world problems. Today, Kezzler deploys its technology in the pharmaceutical, agriculture, industrial, consumer and food sectors around the globe to challenge counterfeit goods and unauthorised distribution, meet changing regulatory requirements and build consumer trust,” she added.


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